Purpose, Vision, Mission, Core Values


To Elevate the Success of our customers hunting experience.


To be the preferred nation-wide brand of American made hunting products.


To design original premium products, manufactured with excellence and backed with a “take care of you” customer service mindset.

Core Values

Our culture-shaping values focus on 3 categories – What we provide our customers, who we are as a company, and who we are personally.

Customer Focused

  • Deliver Best in industry Products and Service
  • Demonstrate Tangible Continuous Improvement

Company Focused

  • Do work Safely
  • Create a Fun, Unique and Respectful Team
  • Commitment to Strategic Planning and Goal Setting
  • Structured Accountability to Measurement and Results

People Focused

  • Uncompromised Integrity
  • Innovative Can – Do Positive Thinking
  • Constant Pursuit of growth toward Personal Excellence
  • Always Act in the best interest of Orion®